James Clear
Education
2010-2010
University of Edinburgh
International Business
2008-2010
The Ohio State University - The Max M. Fisher College of Business
M.B.A., Strategy, Healthcare Management
2004-2008
Denison University
B.S. Biomechanics
Work
December 2010 - Present (5 years 7 months)
Writer and Speaker on Entrepreneurship, Creativity, and Business Strategy
Various Media Outlets
November 2010 - Present (5 years 8 months)
Travel Photographer and Worldwide Adventurer
James Clear Holdings, LLC
January 2011 - January 2014 (3 years 1 month)
Founder and CEO of Passive Panda, Writer on Entrepreneurship and Business Strategy
September 2009 - August 2010 (1 year)
Venture Capital and Entrepreneurship Researcher
Ohio State Center for Entrepreneurship
June 2008 - May 2010 (2 years)
Speaker on Entrepreneurship, Creativity, and Business Strategy
Global Events, Conferences, and Webinars
June 2009 - September 2009 (4 months)
Medical Research, Patient Management, Billing and Finance
Beacon Orthopaedics
6 Months to Full-time Blogger? James Clear Did It
You always have a space in a big market
One theme that binds 5 topics together
Mission: Help people
Pulled the different backgrounds together to make something special
Roundup post (5 part series)
Guest post
Dedicated landing page
Mainstream Media
Syndication
Just be consistent and create the best content possible
::In big media outlets, look for the people (editors) who write the same thing you want to write about then send an email to the editor::
It’s really important to reach out to people - build connections.
PLAN
Website
Social Media
Guest Posts
Big Media Outlets
What makes a good content?
Find one thing that works and repeating that one thing a million times
get out there
Try as many things as possible
If you see something that works
Do more of that
Positioning
Relationships
JAMES CLEAR’S STRATEGY
Dedicated landing page
Guest posting -> targeted byline -> landing page
Send good and quality traffic
Write quality articles each week -> republishing them in different areas [ALTERNATIVE
TO GUEST POSTING]
Post it in your site for 2-3 days
Link back - This article originally appeared in VincentImbat.Com
Freebie
Delete after 60 days of not reading
There is a difference between a person who signs up and does not read and someone who signed up, read, then stopped reading. 2 weeks remove him.
After someone signs up, send something within the 2 weeks.
1-2x a week
If it’s less that once a week, people forget
Set expectations and meet that
CORBETT’S STRATEGY
Toolbox Model
Blog post whenever you add something in your toolbox
Social Media Accounts
Website
Social Media
Medium
Google+
Media Sites
Huffington Post
Buffer Blog
Quora
Goodreads
Time
Business Insider
Lifehack
The Next Web
Daily Good
US News & World Report
Positively Positive
Psychology Today
New York Observer
Business 2 Community
Greatist
Tech Insider
Market Blog - Envato
High Existence
Wise Bread
James Clear’s Thought Leadership
Be careful on how you spend money.
Learn how to get an audience.
6 months research on how to build an email list.
Write guest posts on already-established blogs.
“I kept telling myself what everyone says about their own work. It’s not good enough. My ideas aren’t fully formulated. I need to get better at marketing before I put out ideas I really care about. But eventually the pain of not doing it became greater than the pain of doing it, and then finally I said to myself, ‘Dude, this is stupid, I just need to put it out there.’”
2012
- James Clear abandoned everything he have built so far, including his 20,000-person email list. He started from scratch.
- Launched JamesClear.com
Simple strategy
- Write every Monday and Thursday
- Have a consistent publishing schedule
- Choose a pace that you can sustain
- Choose a pace slow enough that you have enough time to put together two quality articles per week-8 articles per month, 2-3 are high quality
- Approach editors of sites with much higher traffic and ask them if they were interested in reprinting his work
Visitors
- 1st Month: 780
- Next few months: 5,000-20,000
- 8th Month: 35,000-
- Now: 300,000+ per month
Email Subscribers
- Slow and steady at first
- Then steep month-by-month accumulation
- 6th month: 3,000
- 7th month: 6,000 (turning point) -> started spreading content to as many places as possible (Entrepreneur, Lifehacker, Business Insider)
- 8th month: 13,000-
- Now: 100,000
- 67,000+ followers
Blog
- Interlinks-Sign up-Article -> Trigger link -> mini-series
- After mini-series -> paid course-Main call to action: subscribe to my email list
- Simple design, no distractions
Main Product
- Teach first course live
- Then record it for view-on-demand
- With bonus material + downloadable slides
Other Products
- Live Q&A-Speaking (1 per month)-
- Consultant
Mission first, business-second.
- The goal is to talk about stuff you care about. Not build a $10 million business.
James’ blogger mentors in his thank you page
- Leo Babauta
- Chris Guillebeau
- Derek Sivers
- Ramit Sethi
- Tim Ferriss
- Ben Casnocha
- Cal Newport
- Julien Smith
- Corbett Barr
- Adam Baker
- Lewis Howes
- Derek Halpern
- Bj Fogg
- Steve Kamb
- Scott Dinsmore
- Tynan Blank
- Seth Godin
- Chase Reeves
- Nathan Barry
- Brennan Dunn
- Joshua Becker
- Beck Tench
- Charlie Cohen
- James Althucher
- Ryan Holiday
- Noah Kagan
- Josh Kaufman
- Scott Young
- Jon Krohn
- Nir Eyal
- Neville Medhora
- Todd Herman
- Charlie Gilkey
- Ryan Delk
- Sean McCabe
Business people Tim follows in Twitter
- Tim Grahl
- Jonathan Mead
- Jeff Goins
- Paul Jarvis