Be the Gateway Todos

• Write a mission statement.
• Write a bio.
• Test your mission statement.
• Find five comps.
  • Start with a landmark in your field whose work you feel has some relation to yours.
  • Study their category listings.
  • Read the reviews for each comp and list patterns.
  • Study how the artist describes their work.
  • Google each comp: word search, image search, video search to challenge your assumptions.
• Find and befriend guides.
  • Make a list of mid-level doers to reach out to.
    • Research formal and informal media advocates of the type of work you do.
    • Research conferences, events, workshops, and online chats.
    • Research podcasts in your field (research the podcaster and the list of people interviewed)
  • Research your mid-level doers on every social media channel you can (about two weeks).
    • Identify which channels they are most active on and focus on those.
    • List the practices that work for them.
    • Identify who they follow and mention in their feeds.
    • Identify who follows and mentions them in their social media.
• Show up, observe, and ask questions
  • Go to events but talk to the attendees, not the big stars. Ask about them and don’t promote your work.
• Research the people behind the brands that your audience knows and respects.
  • Learn how the organization is structured, how many people are within it, and where they are located. Look people up on LinkedIn even people in lower positions.
• Interview people.
  • Interview mid-level doers (email, Skype, phone, or in-person meetup).
  • Interview the fans of work similar to yours.
  • Reach out to people on social media.
• Choose channels based on your research.
  • Mix online and offline channels.
  • Use both popular and least crowded channels.
• Build a minimalist website.
  • Survey ten colleagues and see what their site look like.
  • Only show the most essential functions of your website.
  • Write in the first person.
• Use social media meaningfully.
  • Engage in real conversations.
  • Show your purpose and process.
  • Celebrate others who care about the same type of work you do.
• Connect with one person at a time.
• Develop a support system.
  • Identify collaborators.
    • Find formal or informal mentors you can shadow, apprentice with, or meet once per month.
    • Use a podcast to build connections in a new field.
  • Establish a mastermind group.
    • Start a small group mastermind.
    • Start a one-on-one mastermind.

Find your tribe.
Read your heroes (philosophical, nature)
Serve your tribe.

You only have around 2 weeks of free time every month.

Your priority for those 2 weeks is to be close as possible to your tribe.

1. Reading the works of your tribe.
2. Writing for your tribe (them and yourself).
3. Connecting with my tribe one on one in a deeper level.

Conduct walks

Topics

• doubts

How are you going to create a gateway for someone like you?

Process to share.

1. Return to your voice. Your authenticity.