There are many benefits to interviewing your potential audience.

• It helps you understand the needs of your community.
• It shows you existing paths in your community.
• It tells you the people you need to know.
• It reveals the language your audience understands.
• It shows you how that language can be used to connect your work to your audience.

When doing interviews, remember that your objective is to create relationships with people. This involves how you can develop meaningful connections with them over time.

You can interview the following people:

• the mid-level doers
• the members of the communities you hope to engage
• the people who are fans of work similar to yours

References

Blank, Dan. Be the Gateway: A Practical Guide to Sharing Your Creative Work and Engaging an Audience. WeGrowMedia, 2017.